Monthly Archives November 2013

November 6, 2013,  Events, News  No comments

The trends were identified at the Mobile and Tablet Gaming Summit in London, UK where Facebook and Twitter executives said social networks were the “glue” combining TV audiences and mobile users.

Tarquin Henderson, EMEA head of Facebook gaming sales explained how it was using its enhanced targeting service Custom Audiences to let gambling firms offer real m...

November 6, 2013,  News  No comments

As the author of a best-selling series of sales and marketing books published by Kogan Page in the UK, USA and India you’d expect me to have high expectations from those that I’m willing to employ to deliver products and services. And of course you’d be right!

Unfortunately the majority of tradespeople I come across don’t pay enough attention to the little things, for example, in how they do their business by answering messages when left and generally interacting with the customer.

A common mistake often made by small businesses is to overlook the customer experience which can be just as important as fixing a broken pipe or rewiring a broken fuse box.

So I’m absolutel...

November 6, 2013,  News  No comments

Let’s suppose you’re sitting in a job interview to be the next director of communications for a large, well-known B2B brand.

The key aspect of the role is public relations and of course you’re well versed in the art of how to manage the flow of information.

After all, you’ve done it a zillion times before. So what’s new? Well, that’s kind of true. PR had its place in the marketing mix, was focused on creating awareness, grabbing headlines, engaging with the media and creating an environment where the sale was more likely to place as a result.

Control and timing was everything, wasn’t it? PR’s big brother marketing was a discipline that focused on the channels to m...

November 6, 2013,  News  No comments

Nestlé-owned Häagen-Dazs is one of the most iconic ice cream brands in the world and has successfully connected with female consumers for over half a century.

Earlier this year, the ice cream brand decided to go back to its marketing roots and develop a social media engagement strategy that would create word-of-mouth buzz around the brand as well as the launch of its new premium product in the UK.

A key outcome for its brand managers was to increase consumer engagement on its UK Facebook page and build awareness and bookings for its new Boudoir campaign as well as engage with brand advocates on Twitter.

The Boudoir was an exclusive ‘pop-up club’ that was developed as p...