Monthly Archives October 2014

October 23, 2014,  Guru in a Bottle  No comments

October 17, 2014,  Brand marketing, Essential Law for Marketers, News  No comments

Last week the Committee of Advertising Practice (CAP) announced relaxed regulations for advertising e-cigarettes through television broadcasting.

From November 2014, e-cig brand owners (these tend to be the big tobacco manufacturers) will be able to use TV advertising having previously been banned from doing so.

The introduction of the new rules has largely been welcomed with many finding previous rules unclear and inconsistent.

Ant-tobacco charity Ash declared it was satisfied with this move as such products are deemed to be nicotine replacement therapy (NRT) but the science on whether such strategies actually lead to a significant decrease in the number of smokers is still ...

October 13, 2014,  Thought Leadership  No comments

Actively valuing diversity and managing inclusion is the hallmark of a successful global organisation – irrespective of its size or whether it’s commercial, voluntary or part of Government.

Diversity matters because in order for such organisations to reach levels of world-class performance, they must embrace a wide range of attitudes, values, beliefs, perceptions and behaviours and not just of those that are employed by them but also those that are shared by the communities that they seek to serve.

Research on both sides of the Atlantic tends to show that social inclusion in the way described isn’t a libertarian ideal but actually makes good business sense.

I was remind...

October 13, 2014,  Guru in a Bottle, News  No comments

This month marks 25 years since Sir Tim Berners-Lee developed the draft of a proposal for we now know as the World Wide Web.

In fact, it’s hard for many of us to imagine how we ever did our school homework – or anything for that matter – without it! Of course the world is a very different place to the one Tim Berners-Lee lived in 1989, the year I joined the BBC in news and current affairs.

Today, Tim Berners-Lee has called for greater for privacy on the web and for people to become the legal owners of their data in order to control when and how it’s used because of rampant identity theft and the invasion of personal and sensitive data that’s now a daily occurrence around ...

October 9, 2014,  Essential Law for Marketers, Legal update  No comments

There’s evidence that most major companies haven’t as yet appreciated the impact that this  European-wide Regulation will have on their business and could be caught out unless they take action sooner rather than later.

The aim of the new European Data Protection Regulation is to harmonise the current data protection laws in place across the EU member states. The fact that it is a “regulation” instead of a “directive” means it will be directly applicable to all EU member states without a need for national implementing legislation.

From the first half of 2015, all EU Governments will have two years from which to ensure that the EU General Data Protection Regulation is ...