July 29, 2014,
Guru in a Bottle, Public Relations practice, Social marketing practice 
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This is a filmed interview I gave last week to the GTC Group, a leading training and coaching organisation that works with senior executives from emerging and developing countries around the world. In this interview I answer questions about global best practice in marketing and PR, the art of effective audience segmentation as well as how communication professionals can improve the outcomes from their marketing and PR activities. Running time: 15 minutes
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