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Category Events

Facebook and Twitter position themselves as brand building platforms to rival TV

November 6, 2013, Categories  Events, News Comments No comments

Facebook and Twitter are positioning themselves as brand building platforms to “rival TV” and ideal platforms for reaching dual screeners, as gaming brands reconsider how they allocate their marketing budgets in pursuit of high value smartphone and tablet users, reports Marketing Week (Wednesday 6 November 2013).

tabsThe trends were identified at the Mobile and Tablet Gaming Summit in London, UK where Facebook and Twitter executives said social networks were the “glue” combining TV audiences and mobile users.

Tarquin Henderson, EMEA head of Facebook gaming sales explained how it was using its enhanced targeting service Custom Audiences to let gambling firms offer real m...

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It’s not what you say but what they hear that counts

October 17, 2013, Categories  Events, News Comments One comment

listeningThis was one of the many profound insights shared with a global audience of PR and communication leaders from around the world that gathered a stone’s throw from the National Assembly and Saint-Germain-des-Prés in central Paris last week.

The subject of leadership dominated the two-day ICCO Summit and what was fascinating to observe was a growing consensus view of the recognition that clients need to be supported in understanding not just how their messages are being delivered but more importantly how they’re being received.

I was particularly impressed with Diana El-Azar, senior director responsible for media, entertainment and information industries at the World Economic...

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Ardi Kolah speaks at ICCO Summit on how international agencies can generate incremental new business in the wake of London 2012

October 5, 2013, Categories  Events, Guru in a Bottle Comments No comments

Venue-for-ICCO-SummitLeading PR and sports marketing expert Ardi Kolah discusses the findings of his unique global report that identified opportunities for sports marketing and consultancy services to 2022 at the forthcoming ICCO Summit in Paris on 10-11 October 2013.

Kolah recently advised the Department for Business Innovation & Skills (BIS) in the wake of the phenomenal success of London 2012 Olympic Games and his recommendations have influenced the British Government’s growth strategy for business and professional services.

Kolah’s briefing for ICCO Members includes:

  1. identifying the new business opportunities;
  2. explaining the timescales and bidding processes;
  3. reporting/estimating the budg...
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The power of sport to heal a nation’s pain

September 8, 2013, Categories  Events, News Comments No comments

japan-bid-wins-2020The International Olympic Committee (IOC) decision to award Tokyo, Japan the right to host the 2020 Summer Olympic Games has benefits for Japan beyond economic and sporting opportunities.

Fuelled by the city’s dynamic atmosphere and youth-driven culture, the successful bid to host the 2020 Summer Olympic Games in Tokyo, Japan will have an important role to play in the healing process of Japan following the national earthquake tragedy in 2011.

As I explained in my latest report, ‘Global Opportunities for sports marketing, infrastructure and consultancy services 2022′, published by IMR, over the next few years, Japan will host the 2014 ISU World Figure Skating Championships, ...

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