Category The Art of Influencing and Selling

UK shoppers are world’s biggest spenders online, according to new report by regulator Ofcom

Shopping-cartAccording to a new report by regulator Ofcom, UK shoppers topped the list of those that spend comparatively more money shopping online compared with consumers in other countries.

The International Communications Market Report compared the availability, take-up and use of services in the UK and 16 other countries and analysed the responses of over 9,000 consumers across nine countries.

Researchers found that the UK had the highest per capita spend online in 2012, at £1,175, which was up 16% year on year. It was also 35% more than Australia, the second highest country of the eight considered on this metric, and 77% more than the US in third place.

UK consumers were spending ...

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