May 15, 2014,
Consumer behaviour, Guru in a Bottle, Sales practice, The Art of Influencing and Selling 
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Yesterday I had a wonderful lunch at my club Bafta in Piccadilly with a great friend of mine, Lena Robinson.
Lena is one of the most gifted business development professionals I’ve ever worked with when we were together at WPP and she now runs an incredible business development powerhouse for agency entrepreneurs called KiwiGirl.
Check it out! Lena is an inspiration of ideas and new ways of thinking. And yesterday she shared something very special that I wanted to share with you too.
But before I share this with you, let me take you briefly into the conversation we started with over sausages, crab bites, burger and chips and a very nice bottle of wine!
We talked about Guru...
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