Bob Parsons tagged posts

When sharing can be a bad thing

Crayola 64From a very young age we are taught it’s good to share – whether it’s a favourite toy, crayons or bag of potato chips.

It’s something that we see as a positive influence on a child’s development. As a society we want to encourage it throughout adulthood. The desire to share also makes us less selfish and more connected with our environment and those around us.

However, there are occasions when sharing – or rather ‘oversharing’ – can be a bad or negative thing for both the brands we represent and our own, personal brands.

Consciously or not, we are all sharing far more information online than ever before – there are 571 new websites created every minute; Face...

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