March 7, 2014,
Events, Guru in a Bottle, Public Relations practice 
No comments
How times have changed. As PR professionals, are we in charge of how the world sees and perceives us?
Are we masters of our universe and able to manage the flow of information like we used to in order to protect and enhance the reputation of those organisations we work for and represent?
Back in 1948, US social historian Eric Goldman in his book Two-Way Street predicted that communication between an organisation and its audiences would develop in three distinct ways.
Initially, organisations and companies would have the upper hand and be able to control the amount of spin on any given subject and the unsuspecting audience wouldn’t be able to tell the difference.
The secon...
Read More
Recent Comments