Brazil tagged posts

April 4, 2014,  Guru in a Bottle, Marketing practice, Public Relations practice, Thought Leadership  No comments

According to American anthropologists Clyde Kluckhohn and Alfred Kroeber, culture “is a shared social blueprint for life – the constellation of values, assumptions, beliefs and behavioural norms that define a group of people.”

Well that’s the academic perspective for you, but how does this work in practice? Let’s say you have a prospective major customer in Germany and arrange to meet in Berlin over lunch.

Knowing how to read and speak German will be an obvious advantage when it comes to ordering lunch or entering into discussions but how will this serve you in being able to recognise the communication patterns of your guests that goes beyond the difference in la...

February 6, 2014,  Consumer behaviour, Guru in a Bottle, Marketing practice  No comments

Romance with privately-owned companies and their brands looks like going from strength to strength in most global markets but the same can’t be said of the public’s view of governments where urgent action is now required to reverse a global ‘trust deficit’ among political leaders.

These and other fascinating findings are contained in the 14^th Annual Edelman Trust Barometer 2014 that maps trust and other sentiment levels among 33,000 respondents from around the world.

The online survey, the largest of its kind in the world, was conducted towards the end of 2013 and the early part of 2014.

It sampled the views of 27,000 general and 6,000 informed respondents aged betw...

August 17, 2013,  Guru in a Bottle  No comments

To understand why it’s so critical that women play a key role in building—and rebuilding—economies around the world it’s important to consider the rise of talent as a dominant business issue.

In the digital economy, human capital replaces natural resources as the basis for growth. The businesses and countries that will lead in this century will be the ones that are best able to harness the innovation and creativity of their people. Countries like India, China and Brazil stand to potentially make some of the biggest advances here.

Women are undoubtedly a growing force in the global talent pool...

July 14, 2013,  Guru in a Bottle  No comments

New global research that I recently carried out on behalf of the British Government identified GBP 5.9bn in incremental new business opportunities for UK sports marketing and consultancy services sector across 55 one-off single global sports and entertainment events over the next decade.

These findings are being used by the British Government to inform its strategy for the future development of the UK’s professional and business services sector, published Thursday 11 July 2013.

The UK’s professional and business services (PBS) sector is a global success story and the growing UK sports marketing and consultancy services segment is set to be worth of GBP 1bn over the next deca...