December 30, 2014,
Essential Law for Marketers, News 
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Current law
Under EU Privacy and Electronic Communications Regulations (PECR), organisations and companies are prohibited from transmitting or instigating the transmission of unsolicited electronic communications to consumers for the purposes of direct marketing unless the person receiving those communications has provided prior consent for the messages to be sent.
Companies also mustn’t disguise or conceal their identity in the messages or use invalid addresses where recipients of the messages would send responses to ask for the messages to stop being sent.
Marketers can send direct marketing via electronic mail to consumers if they have “obtained the contact details of th...
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