June 28, 2014,
Brand marketing, News, Public Relations practice, Sales practice, Social marketing practice, Sponsorship News 
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According to Nike, this year’s spike in sales of its merchandise can be attributed to its World Cup marketing platform ‘Risk Everything’ campaign that’s helped it achieve a 13% increase in sales to £4.34bn in the three months to 31 May.
Nike is not a sponsor of the FIFA World Cup and these rights are held by rival Adidas.
Nike ramped up its marketing spend in the period, spearheaded by ambassadors Wayne Rooney, Cristiano Ronaldo and Neymar Jr ahead of the start of the World Cup in Brazil.
The company didn’t strip out marketing spend but said that a 36% increase in ‘demand creation’ expenses was driven by marketing support...
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