crowd sourcing tagged posts

February 12, 2014,  Essential Law for Marketers, News, Social marketing practice  No comments

Entrepreneur, lawyer and international deal-maker Clive Rich spotted a gap in the market for delivering high quality legal services to small-medium sized companies at the fraction of the fees that would normally be charged by a high street law firm.

The difference was that this legal advice would be delivered online and LawBite the brand was born.

But rather than go to a private equity provider or a bank in order to bankroll the new venture, Rich decided to use crowd sourcing to finance the enterprise.

In fact, seeking investment from the same small-medium sized companies that would want to use these legal services in the first place was a stroke of genius.

This deceptively s...

December 19, 2013,  Events, Guru in a Bottle, High Impact Marketing that Gets Results, Marketing practice, News, Social marketing practice  2 comments

Wherever you happen to live and work in the world, one thing is clear.

The outlook for 2014 is uncertain. But that shouldn’t dampen any attempt to see what the future holds for most of us next year, which is now only a few weeks’ away.

It’s easy to spot the negatives for our working future: technology has led to a world of ever-growing fragmentation where billions of people connected across the world are continuously bombarded with requests; a future where the virtual nature of nascent technology will leave many deeply isolated and craving physical relationships; a future where globalisation has created a dividing line between winners and losers; a world where the undercl...