June 21, 2014,
Consumer behaviour, Guru in a Bottle, High Impact Marketing that Gets Results, Innovation 
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There can be few sectors that have been disrupted to the extent that marketing has been by digital.
The days when marketing directors splashed the cash on elaborate global TV campaigns with gigantic budgets and expenses to match harks back to a bygone era that’s much more Mad Men than the reality brand owners face today.
Most marketing is campaign driven. Brand owners are constantly under pressure to get product and service to market in the shortest time possible. This then takes on a life of its own, spinning activity on a monthly, quarterly and seasonal basis.
Just take a look at the adverts on TV if you don’t believe me...
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