Customer retention strategies tagged posts

October 5, 2013,  Guru in a Bottle  No comments

Ever had the sinking feeling that you’ve done all that was expected of you to entice the customer or client to come back but they simply leave without making a purchase or don’t bother returning your call?

There are five key reasons why customers tend to walk away and not come back:

1. They die (1%)
2. They move (3%)
3. They are lured by a competitor (14%)
4. They are unhappy with the product, service or price (14%)
5. They are unhappy with the way that they’re treated (68%).

Whilst sales and marketing professionals have possibly little influence over the first four reasons why customers do a runner, salespeople and business owners certainly have complete control ov...