October 5, 2013,
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I’m fascinated by real-life experiences of really bad customer service.
It’s not because I have some prurient interest in disasters or the bad luck to befall customers but I genuinely want to understand how marketing can be improved by learning from mistakes made by some of the biggest brands in the world.
It’s not the sort of content PR folk want to see in a blog of course so I’ve had to use social media to dig deep and uncover examples I’d like to share with you. Some appear in my latest book, High Impact Marketing That Gets Results.
The following has been kindly submitted by Barry Maher, a US-sales and marketing guru and author of Filling the Glass: The Sceptics...
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