Dove tagged posts

September 12, 2014,  Brand marketing, News  No comments

Unilever is the smartest advertiser on the planet according to research carried out by global marketing intelligence agency WARC.

The top five global advertisers on the WARC advertiser rankings:

The advertiser scores are derived from the brand owners’ performance in effectiveness and strategy in the previous 12 months.

However, the world’s leading individual brand is Coca-Cola, according to the rankings for individual brands:

In compiling the individual brand league table, WARC tracked more than 1700 winners in 75 different competitions...

August 8, 2013,  Guru in a Bottle, News  No comments

AK: What marketing trends have you seen on both sides of the Atlantic?

JB: If you’d asked me this question 25 years ago when I was working in the UK in the pharmaceutical industry, I would’ve said there was a distinct cultural approach to how we marketed products in the US versus the UK.

Fast forward 25 years and it’s amazing to see the cultural divide has basically evaporated which I would attribute to globalisation of the economy and I don’t think you can avoid the impact of the internet has had on markets and competition.

I think it’s interesting to note that the changes in marketing we’ve witnessed over the last five years have trumped the changes that have taken...