‘Economics of Reputation’ toolkit tagged posts

September 10, 2014,  Guru in a Bottle, Public Relations practice, Thought Leadership  One comment

In 1861 Abraham Lincoln faced the greatest test of his presidency when he tried to hold together the United States in the face of a highly divisive Civil War that eventually claimed the lives of over 700,000 combatants in the North and South of the country.

However, Lincoln was a lucky man. And he had at his disposal a new weapon. A weapon more powerful than a Smith & Weston.

It was the telegraph.

Before the invention of the telegraph it would take a dispatch rider the best part of a week to reach the battle front on horseback. Now Lincoln could now dispatch orders to his Army Generals by getting an operator to tap them instantly into the machine.

Although the telegram was re...

July 30, 2014,  Guru in a Bottle, News, Public Relations practice  No comments

Ask most people in PR about the reputation of tobacco industry and you’re likely to get a wide variety of answers, most of which will border on the negative.

The tobacco companies have responded to the clampdown on the public sale of cigarettes through giant health warnings on packets and a steep rise in VAT by publicly talking about the need to find the “safer smoke” for its customers. And this has led to tobacco companies making massive investments in e-cigarettes.

But is this motivated by the desire to wean smokers off smoking or simply substitute one nicotine delivery system for another in order to protect market share and massive profits?

The discussions about e-ci...