June 23, 2014,
Guru in a Bottle, High Impact Marketing that Gets Results, Marketing practice, Social marketing practice 
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CPM metrics could be a thing of the past as website owners look at delivering more than eye balls to advertisers.
The traditional metric of cost per 1,000 page views (CPM) relies on the advertiser paying the website owner in advance to showcase their ad on the website for a certain number of times that the web page is accessed by visitors to the site.
Typically, CPM rates ranged between £4-£10 per 1,000 page views and could be more for reaching niche audiences. Website owners that sell traditional advertising on their sites have to be prepared to show advertisers detailed reports of page view visits and click-through rates in order to cash in on the traffic to the site.
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