Film tagged posts

February 9, 2014,  High Impact Marketing that Gets Results, Marketing practice, News  One comment

Over the past eight years the South Korean giant has gone from being a virtual unknown on the high street to one that’s on the cusp of becoming Britain’s ‘most loved brand’ and has come up with a brand marketing platform that’s as good as anything its rival Apple could’ve dreamt up.

‘Launching People’ is an advertising funded programme (AFP) series to be broadcast in Spring 2014 where stars from film, music, photography and cooking mentor promising new talent on the back of a nationwide competition.

It’s a neat way for Samsung to humanise its brand rather than constantly rely on technological innovation to get people talking as the product gap between itself a...

December 18, 2013,  News, Public Relations practice  No comments

There can be few ironies in life compared with the following story.

As a film maker in my spare time, I realise that the best laid plans can often go awry thanks to the tendency of real life events to play out in unpredictable and surprising ways.

This is exactly what happened to Oscar-winning film maker Alex Gibney when earlier this year it looked as if his world had fallen apart.

You see, Gibney was in the middle of making a documentary film, narrated by Hollywood ‘A-list’ Matt Damon, about the seven- times Tour de France winner Lance Armstrong and his triumphant battle against cancer to reach the pinnacle of his sport.

Except of course it was all a big lie as Armstrong...