Financial Times tagged posts

February 12, 2018,  Brand marketing, EU General Data Protection Regulation, News, Thought Leadership  No comments

The Financial Times reports this morning (Monday 12 Feb 2018) that Unilever, the world’s second-largest advertiser has warned social media giants Google and Facebook that it will pull its advertising from their platforms if they continue to ‘’foster hate’’ or fail to act responsibly in the wake of the exponential increase in offensive and unlawful content that is posted on its platforms and represents a direct assault on the rights, freedoms and interests of millions of data subjects, including children.

The climate has turned and social media giants now find themselves in a media storm where sitting back and doing nothing is no longer an option...