December 26, 2013,
Essential Law for Marketers, Guru in a Bottle, Marketing practice, News, Public Relations practice 
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Given the tendency for over-indulgence during the Festive Season it’s not surprising that some brand owners of diet plans, slimming and low fat products will think their Christmases have all come at once in the New Year as millions of us try to shake off the excesses of eating and drinking by trying to lose some weight!
Marketers may be tempted to do what Flora pro. activ (owned by Unilever) did a few years’ ago in the UK by inviting a national journalist to ‘fight the flab’ and exercise alongside a calorie controlled diet and keep a daily record of her progress.
This may sound like a great way to connect with consumers who may feel they need some encouragement to do ...
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