Forecasting consumer behaviours tagged posts

May 15, 2014,  Consumer behaviour, Guru in a Bottle, Sales practice, The Art of Influencing and Selling  No comments

Yesterday I had a wonderful lunch at my club Bafta in Piccadilly with a great friend of mine, Lena Robinson.

Lena is one of the most gifted business development professionals I’ve ever worked with when we were together at WPP and she now runs an incredible business development powerhouse for agency entrepreneurs called KiwiGirl.

Check it out!  Lena is an inspiration of ideas and new ways of thinking. And yesterday she shared something very special that I wanted to share with you too.

But before I share this with you, let me take you briefly into the conversation we started with over sausages, crab bites, burger and chips and a very nice bottle of wine!

We talked about Guru...

July 26, 2013,  Guru in a Bottle  No comments

Few would argue that the nature of social media, communication, information and the global economy have merged to transform the way we must now communicate and prospect for customers and clients.

In many respects, the strategies that are often employed to predict and manage customers’ or clients’ purchasing behaviour have been spurred on by the growth of online data, which in itself has its own challenges for the sales and marketing professional.

As I discuss in my new book, High Impact Marketing That Gets Results, what started life within the airline and hotel market segments has rapidly been adopted across other market segments that now database and online strategies pr...