February 21, 2014,
Essential Law for Marketers, Events, Guru in a Bottle, Legal update, Marketing practice, News, Sponsorship News 
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So the question on most marketers’ lips at the half-way stage of the Sochi Winter Olympic Games 2014 is who’s winning brand gold and who’s coming last in the multi-million dollar sponsorship stakes?
Well, this picture sums up the problem, doesn’t it?
An Olympic Official at Sochi with duct tape sticking it over the Apple logo of the laptop belonging to Associated Press director of international video Mark Davies. As if this pretty innocuous indirect view of an Apple logo on this laptop justifies this type of treatment?
Well, it’s bonkers really but then you need to understand the reasoning behind this extreme form Olympic brand protection.
Non-Olympic partners such as ...
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