Google tagged posts

November 18, 2018,  Guru in a Bottle  No comments

Education is one of the biggest growth markets over the next 25 years, according to research by the World Economic Forum (WEF).

“Technological innovation is fundamentally transforming education, and updating the skills required for the contemporary workplace. Building future-ready education systems requires designing curricula fit for the 21st century, coupled with the consistent delivery of a basic education for everyone that builds a solid foundation for a lifetime of adapting and developing new abilities. Specialized education should provide in-demand skills, and address the disconnect between employer needs and existing instruction in order to optimize global talent.”

March 25, 2018,  Consumer behaviour, EU General Data Protection Regulation, Legal update, News, Social marketing practice, Thought Leadership  No comments

October 10, 2017,  data protection, EU General Data Protection Regulation, Henley Business School, News, Social marketing practice, Thought Leadership  No comments

Major personal data breaches are happening at a rate of one a day – Equifax, BUPA, Deloitte, NHS, Nottingham County Council, Islington Council, HCA Healthcare and many, many more. Wanna Cry? (I bet you do).

Do you live in fear of whether you’re next? It doesn’t have to be this way. We are transitioning to an era in which individuals have both the skills and the opportunities to choose how they manage and share their personal data to achieve a range of beneficial outcomes.

Digital evangelists like Stephen Deadman, Global Deputy Chief Privacy Officer at Facebook remains optimistic about the future, rather than terrified by it...

October 3, 2017,  European Commission, Legal update, Thought Leadership  No comments

Ireland’s High Court has just ruled today (Tuesday 3 October 2017) that the decision to ban the use of Standard Contractual Clauses (SCC) by social media giants like Facebook, Microsoft and Google to transfer users’ personal data to the US must be initially decided by the Court of Justice of the European Union (CJEU).

Giving her judgment in open court, Irish High Court Judge Caroline Costello said: “I have decided to ask the Court of Justice for a preliminary ruling. European Union law guarantees a high level of protection to EU citizens…they are entitled to an equivalent high level of protection when their data is transferred outside of the European Economic Area.”

T...

July 12, 2015,  data protection, EU General Data Protection Regulation, European Commission, European Parliament, Legal update  No comments

It’s no exaggeration to claim but when the history of data protection and privacy is written 10 years from now, one company will be credited with having had the most influence over the shape of data protection and privacy across the European Union (EU).

And it’s Google.

No week goes past without some reference to one of the most powerful digital companies on the planet. And this week just gone has been no exception.

On Thursday 9 July, Google was forced to revise its privacy policy after the Dutch Data Protection Authority (DPA) threatened to fine company €15m. Google will now have to seek new users’ permission to combine their personal data throughout its services...

March 1, 2015,  EU General Data Protection Regulation, News  No comments

Guenther Oettinger, Europe’s digital economy chief and the German representative on the European Commission has delivered a stark warning to Google and Facebook that they must either comply with the principles of the forthcoming EU General Data Protection Regulation (GDPR) or face being thrown out of the single market.

Oettinger accused the tech giants of using “an electronic vacuum cleaner” to collect and then target advertising using detailed information of users often without their knowledge or consent.

Speaking to the Wall Street Journal, Oettinger said: “The Americans are in the lead, they’ve got the data, the business models and so the power.”

He predicted t...

December 17, 2014,  Legal update, News  No comments

As reported in the Financial Times (London, 15 December 2015), Google faces its largest ever fine from a European regulator after the Dutch Data Protection Agency threatened Google with a €15m fine over the way its stores personal data.

The Dutch Regulator demanded that Google asks users for “unambiguous consent” before it can share their personal details between its services, such as Google Maps and YouTube, the video-sharing site.

It also mandated that the company clarify its privacy policy so users know which bits of personal data are used by its different services.

The ruling comes in the wake of the meeting of Council of Ministers that are looking at ways of makin...

September 10, 2014,  Guru in a Bottle, Public Relations practice, Thought Leadership  One comment

In 1861 Abraham Lincoln faced the greatest test of his presidency when he tried to hold together the United States in the face of a highly divisive Civil War that eventually claimed the lives of over 700,000 combatants in the North and South of the country.

However, Lincoln was a lucky man. And he had at his disposal a new weapon. A weapon more powerful than a Smith & Weston.

It was the telegraph.

Before the invention of the telegraph it would take a dispatch rider the best part of a week to reach the battle front on horseback. Now Lincoln could now dispatch orders to his Army Generals by getting an operator to tap them instantly into the machine.

Although the telegram was re...

June 30, 2014,  Guru in a Bottle, Marketing practice, The Art of Influencing and Selling  No comments

Retailers that simply try to appeal to shoppers during waking hours may be in for a shock, according to new research from the US by brand strategy consultants Vivaldi Partners Group.

There’s a new breed of consumer that can’t actually be reached through traditional marketing channels and marketers need to have deployed strategies in order to reach this group who are active at any time of day.

And it’s not enough to break your customer base down into groups according to age and gender – marketers need to build up the fullest possible picture of each customer in order to target them with highly individualised messages.

The days of traditional bricks and mortar, 9am to ...

May 21, 2014,  News  No comments

Apple and Google have just announced they are calling a cease fire on all patent litigation. According to Bloomberg, the two companies have filed an incredible 20 lawsuits against each other in the US and Europe.

In a joint statement, Apple and Google have agreed to dismiss all the current lawsuits that exist directly between the two companies and “…have also agreed to work together in some areas of patent reform. The agreement does not include a cross licence.”

The latter part of the statement means that both sides are holding onto their intellectual property (IP) rights and not cross-licensing these to the other side...