February 26, 2014,
Essential Law for Marketers, Guru in a Bottle, Legal update, Marketing practice, Public Relations practice, Sales practice 
No comments
Sales and marketing practices of online retailers selling similar products and services of well-known brands will need to change after the High Court ruled that online giant Amazon can’t use a Google Ad Word of soap and beauty brand Lush to lure customers to its own retail site for alternative products as this amounts to a breach of the Lush trademark.
Lush has built a brand platform based on its own code of ethics – something which it jealously defends and contends that Amazon doesn’t subscribe to.
As a result, Lush decided it won’t sell its products on the retail giant’s website and probably never will...
Read More
Recent Comments