Google tagged posts

May 13, 2014,  Essential Law for Marketers, News  No comments

Google and other search engine providers like AOL, Yahoo! and Microsoft Internet Explorer have been dealt a major blow after the European Court of Justice (ECJ) ruled that Google must delete links to personal information about individuals from search results on request.

The ECJ ruling is likely to open the floodgates to a wave of similar requests from users wanting to remove potentially embarrassing or harmful information about them from Google search results after it enshrined the “right of erasure” (previously known as the ‘right to be forgotten’) in European law.

The ruling doesn’t mean that information will be removed from the internet but removing it from search result...

May 3, 2014,  Events, Guru in a Bottle, Public Relations practice  No comments

No, this isn’t a crossword conundrum or trick question but in fact the essence of the debate I chaired on Thursday 1 May at the offices of BNY Mellon ahead of the PRCA’s PR Council Meeting.

Like most things in life, there are at least two sides to every story – whether it’s the forthcoming EU General Data Protection Regulation that threatens to obliterate the freedom of marketers to track behaviour of consumers or the ethics of sponsoring education content in the classroom.

You can be sure that whenever you get two marketers in the room, you’ll have at least three points of view.

So when it comes to ‘content marketing’… well, you can bet there’s as many views on the ...

February 27, 2014,  Guru in a Bottle, High Impact Marketing that Gets Results, Public Relations practice  No comments

Last week I sat in a meeting with colleagues from across the PR industry that was discussing precisely this question as part of the “Content Marketing” work stream set up by the PRCA, the largest body representing PR professionals in the UK and the largest body of its kind in Europe.

By the middle of 2014, the PRCA hope to have moved our thinking forward on the subject and attempted to clarify what is – and what is not – “Content Marketing”. For the moment, the field is wide open for interpretation and potential confusion. So why does “Content Marketing” matter and is there any merit searching for some form of clarification that will enable our thinking to be bi...

November 7, 2013,  News  No comments

Social media redefined the rules of advertising in a way that many in the industry hadn’t predicted until Facebook came on the scene in 2004.

The old interruption model of brand communication – commonly known as ‘advertising’ – was no longer as effective. We were now in a world where consumers shared opinions on social networks irrespective of what a brand wanted to say about its product or service in a carefully crafted ad placed in a highly controlled media environment.

This article sponsored by Furby appeared on BuzzFeed just before Halloween.

The days of the display ad looked like they were numbered.

Or were they?

In an attempt to appeal to savvier consumers an...