August 13, 2014,
Guru in a Bottle, Public Relations practice 
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In the world of American basketball, John Wooden is a legend. He coached UCLA to win 10 NCAA national championships in just 12 seasons. And he achieved this feat because of his ability to constantly adapt to new players, new rivals and new styles of play.
In our own industry, marketers and PR professionals need to be open to learning from failure.
Business leaders are continually being faced with complex changes: an aging population, the rise of the middle class in emerging economies with a different attitudes and beliefs and constant technological advancement of the web and mobile technologies that disrupt well-established business models, to a name a few.
What we’ve learnt ...
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