November 6, 2013,
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Nestlé-owned Häagen-Dazs is one of the most iconic ice cream brands in the world and has successfully connected with female consumers for over half a century.
Earlier this year, the ice cream brand decided to go back to its marketing roots and develop a social media engagement strategy that would create word-of-mouth buzz around the brand as well as the launch of its new premium product in the UK.
A key outcome for its brand managers was to increase consumer engagement on its UK Facebook page and build awareness and bookings for its new Boudoir campaign as well as engage with brand advocates on Twitter.
The Boudoir was an exclusive ‘pop-up club’ that was developed as p...
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