September 10, 2014,
Brand marketing, Guru in a Bottle, Legal update, Marketing practice, News 
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In a spectacular volte-face, Coca-Cola has embraced the voluntary front of pack ‘traffic light’ system that alerts British consumers to the calorific value of the product in order for them to make informed choices about what they are ingesting and help move them towards having a more balanced diet and healthier lifestyle.
What’s disappointing is that the beverage giant didn’t have the foresight to embrace this opportunity last year when the voluntary labelling scheme was first introduced by the Government.
By missing this opportunity, Coca-Cola made it look like it had something to hide and this also reflected negatively on its reputation.
The result of this stance wa...
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