Her Majesty Queen Elizabeth II tagged posts

September 5, 2015,  Events, News  No comments

The Queen is expected to make a rare public speech thanking her British and Commonwealth subjects for 63 years of support when she becomes our longest-reigning monarch on Wednesday.

Her Majesty, who had originally wanted to spend the landmark day in private, has already bowed to the clamour for a public appearance by agreeing to interrupt her holiday at Balmoral and open a railway in the Borders.

Now she is said to be contemplating going even further by speaking at the end of her journey aboard a steam train, when she would be likely to pay tribute to her great-great-grandmother Queen Victoria, the woman whose record reign she will overtake.

Queen Victoria’s reign of...

May 1, 2014,  Consumer behaviour, Guru in a Bottle, Social marketing practice  No comments

Seven days a week, 24 hours a day, hundreds of millions of consumers around the world cross national borders without a second thought – and often without realising that they’ve done anything unusual. This community scours the web for the ideas, products and relationships that they might not be able to find easily – if at all – where they live.

This borderless community makes up a virtual “Eighth Continent” that’s rapidly accelerating beyond 1bn inhabitants. And it exists wherever a PC/tablet, desktop, mobile phone or TV set top box hooks to the web...

March 7, 2014,  Consumer behaviour, Guru in a Bottle, Sponsorship News  2 comments

Green Schools Revolution is one of the most innovative corporate social responsibility (CSR) programmes in the UK and could signal a new way for brand owners to engage with children and their families and turn traditional B2C sponsorship on its head.

That was the message delivered at a special PRCA Breakfast Briefing where Hopscotch Consulting explained its role in helping The Co-operative develop a nationwide CSR programme that has bagged a ‘Special Award for Green Sponsorship’ at this year’s UK Sponsorship Awards 2014 to be announced later this month.

You could say Hopscotch Consulting has big plans for its Green Schools Revolution and has leap-frogged the competition...