IMR tagged posts

March 24, 2014,  Events, Guru in a Bottle, Public Relations practice, Sponsorship News  One comment

This was the subject of my presentation at the 5^th World Communication Forum in Davos, Switzerland and my co-presenter was the dynamic Andrew Denton, Head of Media at Welcome to Yorkshire.

The topic we were asked to address was how global events can stimulate economic development. What you may not realise when you’re reading this blog post is that Yorkshire won the bid to host the first stage of the world’s most famous cycle race, the Tour de France.

The Grand Depart will begin in Leeds on Saturday 5 July 2014 and will be broadcast in 88 countries to millions of viewers around the world, many of whom may not have a clue about where Yorkshire is or indeed how stunning it is...

March 5, 2014,  Events, Guru in a Bottle  No comments

In a packed schedule over three days (Monday 10-Wednesday 12 March), over 250 delegates from around the world will descend on the ski resort of Davos, Switzerland to debate the key issues that are impacting both the public relations industry and its clients and strategies for leveraging the value of forthcoming opportunities across global markets at the World Communication Forum.

The full agenda for the Forum is available here.

A particular area of interest on the Davos agenda this year is how global events – such as the FIFA World Cup Brazil 2014 and the forthcoming FIA Formula-e Championships 2014/15 – help to create sustainable economic impact for host cities around the w...

September 8, 2013,  Events, News  No comments

The International Olympic Committee (IOC) decision to award Tokyo, Japan the right to host the 2020 Summer Olympic Games has benefits for Japan beyond economic and sporting opportunities.

Fuelled by the city’s dynamic atmosphere and youth-driven culture, the successful bid to host the 2020 Summer Olympic Games in Tokyo, Japan will have an important role to play in the healing process of Japan following the national earthquake tragedy in 2011.

As I explained in my latest report, ‘Global Opportunities for sports marketing, infrastructure and consultancy services 2022′, published by IMR, over the next few years, Japan will host the 2014 ISU World Figure Skating Championships, ...

August 5, 2013,  Guru in a Bottle  4 comments

‘Global opportunities for sports marketing, infrastructure and consultancy services to 2022’ shows that UK companies could benefit to the tune of GBP 5.9 billion partly as a result of the 2012 Olympic Legacy.

The 260 page Report, with detailed analysis across ALL global markets and 17 specially commissioned infographics is published by International Marketing Reports  and is available as an immediate download at GBP 995.00.

Currently, the UK sports service sector earns around 50% of its income overseas and the London 2012 Games helped to provide the expertise to chase major international contracts worth GBP billions.

The report identifies opportunities for companies i...

July 14, 2013,  Guru in a Bottle  No comments

New global research that I recently carried out on behalf of the British Government identified GBP 5.9bn in incremental new business opportunities for UK sports marketing and consultancy services sector across 55 one-off single global sports and entertainment events over the next decade.

These findings are being used by the British Government to inform its strategy for the future development of the UK’s professional and business services sector, published Thursday 11 July 2013.

The UK’s professional and business services (PBS) sector is a global success story and the growing UK sports marketing and consultancy services segment is set to be worth of GBP 1bn over the next deca...