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Intellectual property (IP) rights tagged posts

Peace breaks out between Apple and Google

May 21, 2014, Categories  News Comments No comments

Google and Apple agmt

Apple and Google have just announced they are calling a cease fire on all patent litigation. According to Bloomberg, the two companies have filed an incredible 20 lawsuits against each other in the US and Europe.

In a joint statement, Apple and Google have agreed to dismiss all the current lawsuits that exist directly between the two companies and “…have also agreed to work together in some areas of patent reform. The agreement does not include a cross licence.”

The latter part of the statement means that both sides are holding onto their intellectual property (IP) rights and not cross-licensing these to the other side...

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Ambush marketing threat to global sponsors!

May 20, 2014, Categories  Essential Law for Marketers, Guru in a Bottle, Legal update, News, Sponsorship News Comments No comments

Pepsi unofficialDuring major sports events, non-official sponsor brand owners will start to consider actively pursuing ‘guerrilla or ‘ambush marketing’ tactics as they seek a free ride on the back of major events such as the Commonwealth Games in Glasgow, FIFA World Cup in Brazil, the Tour de France or the Wimbledon Tennis Championships.

But like so much in marketing, they’re two schools of thought on the subject of ‘ambush marketing’.

Pro-ambush

Those who are in favour of ‘ambush marketing’ including the European Sponsorship Association (ESA) argue it’s a perfectly acceptable form of marketing activity for a non-sponsor to be engaged with provided it doesn’t brea...

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