August 8, 2013,
Guru in a Bottle, News 
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AK: What marketing trends have you seen on both sides of the Atlantic?
JB: If you’d asked me this question 25 years ago when I was working in the UK in the pharmaceutical industry, I would’ve said there was a distinct cultural approach to how we marketed products in the US versus the UK.
Fast forward 25 years and it’s amazing to see the cultural divide has basically evaporated which I would attribute to globalisation of the economy and I don’t think you can avoid the impact of the internet has had on markets and competition.
I think it’s interesting to note that the changes in marketing we’ve witnessed over the last five years have trumped the changes that have taken...
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