Jenny Moseley tagged posts

December 16, 2014,  Events, News  No comments

Many organisations are now very concerned about the likely impact of the forthcoming EU General Data Protection Regulation. This new legislation represents the first major overhaul of data protection legislation since the 90’s and is a response to the significant privacy issues arising from the rapid developments in data management, cloud hosting and social networking.

The new rules will require ALL companies – big and small – to manage data access and privacy with greater stringency, carrying very significant penalties for failing to do so. This new data requirement affects every financial services company in all EU Member States...

March 7, 2014,  Essential Law for Marketers, Guru in a Bottle, Legal update, Thought Leadership  No comments

UK-based companies face a major shake-up in how they conduct consumer sales and marketing activities over the next 12-months in the wake of a raft of new laws and regulations emanating from the UK and European Union (EU).

With a closer focus being taken by UK and European legislators on the individual’s right to privacy, marketers face one of the toughest marketing regulatory regimes in the world.

So keeping up-to-date with a torrent of guidance from the Information Commissioner’s Office and ever more prescriptive drafts of the forthcoming EU General Data Protection Regulation is now essential in order to stay one step ahead of the competition.

We are kicking off our firs...

December 14, 2013,  Essential Law for Marketers, Legal update, News  3 comments

Many marketers are ill-prepared for the impact of a raft of new regulations that will severely curtail their direct marketing (DM) activities in 2014.

Recently, the UK’s Information Commissioner’s Office signalled changes that marketers must implement NOW within business to consumer (B2C) marketing in order to stay within the law and these include:

• where consent is obtained from the customer to receive DM, separate opt-in consent must also be gathered in order to send DM messages on each and every other marketing channel;
• a higher burden of proof of customer consent is now required to be shown by marketers, irrespective of whether the marketing channel is telephone, mo...