September 12, 2014,
Brand marketing, News 
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Unilever is the smartest advertiser on the planet according to research carried out by global marketing intelligence agency WARC.
The top five global advertisers on the WARC advertiser rankings:
The advertiser scores are derived from the brand owners’ performance in effectiveness and strategy in the previous 12 months.
However, the world’s leading individual brand is Coca-Cola, according to the rankings for individual brands:
In compiling the individual brand league table, WARC tracked more than 1700 winners in 75 different competitions...
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