June 20, 2014,
Essential Law for Marketers, Guru in a Bottle, Public Relations practice 
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It was Winston Churchill, one of the greatest statesmen that ever lived, who said “In war: resolution. In defeat: defiance. In victory: magnanimity. In peace: goodwill.”
Given the acrimonious legal battles that the PRCA has been having with the NLA and the subsequent decision at the Court of Justice of the European Union, I think it’s time for both sides to do well in remembering those words.
Let’s face it.
Both sides must build a new bridge – a better, more robust bridge – where the focus is on collaboration rather than conflict...
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