London 2012 tagged posts

July 6, 2014,  Guru in a Bottle, House of Illustration, Marketing practice, Sponsorship News  No comments

This isn’t a one-way street of course. There’s a lot that sports can learn from the arts – for example creating unique experiences that reach desired audience and customer segments in a precise way that’s memorable and doesn’t suffer from ‘sponsorship clutter’ that often afflicts much bigger property types such as a premier league football club.

However, the arts sector needs to become much more commercially savvy in helping itself achieve anything like the success achieved by sports rights owners over the last 40 years that has generated billions in support of sports and entertainment that relies on sponsorship income for its existence.

Earlier this week, UK ar...

March 24, 2014,  Events, Guru in a Bottle, Public Relations practice, Sponsorship News  One comment

This was the subject of my presentation at the 5^th World Communication Forum in Davos, Switzerland and my co-presenter was the dynamic Andrew Denton, Head of Media at Welcome to Yorkshire.

The topic we were asked to address was how global events can stimulate economic development. What you may not realise when you’re reading this blog post is that Yorkshire won the bid to host the first stage of the world’s most famous cycle race, the Tour de France.

The Grand Depart will begin in Leeds on Saturday 5 July 2014 and will be broadcast in 88 countries to millions of viewers around the world, many of whom may not have a clue about where Yorkshire is or indeed how stunning it is...

December 6, 2013,  News  No comments

Hard on the heels of the Chancellor’s Autumn Statement comes some welcome news!

Brand Britain is now worth USD 2.3 trillion (GBP 1.4 trillion) to become the world’s fourth most-valuable nation brand, having pushed Japan into fifth place according to new research by Brand Finance, a leading brand valuation consultancy that’s just published the 2013 edition of its Nation Brands report.

Using an analysis more usually applied to companies, the report provides a comprehensive look at the world’s leading nation brands and the impact that a country’s reputation and image has on governments, investors, students and consumers.

The top 10 most valuable nation brands in the world (2...

August 18, 2013,  Guru in a Bottle  No comments

One of the buzzwords of 2013 has got to be “big data.” I was recently in a boardroom meeting where talk of leveraging “big data” was a popular favourite around the table.

This made me smile. Over the last 20 years I’ve been involved in understanding how sport and entertainment can be used as a powerful brand communication and marketing platform. Many organisations and businesses have a lot to learn from sports rights owners who’ve been exploiting data for gain competitive advantage for many years.

Whether its athletics, soccer, F1, swimming, tennis, basketball or baseball, “big data” has been at the heart of developing a winning strategy in this industry.

It s...

August 5, 2013,  Guru in a Bottle  4 comments

‘Global opportunities for sports marketing, infrastructure and consultancy services to 2022’ shows that UK companies could benefit to the tune of GBP 5.9 billion partly as a result of the 2012 Olympic Legacy.

The 260 page Report, with detailed analysis across ALL global markets and 17 specially commissioned infographics is published by International Marketing Reports  and is available as an immediate download at GBP 995.00.

Currently, the UK sports service sector earns around 50% of its income overseas and the London 2012 Games helped to provide the expertise to chase major international contracts worth GBP billions.

The report identifies opportunities for companies i...

July 14, 2013,  Guru in a Bottle  No comments

New global research that I recently carried out on behalf of the British Government identified GBP 5.9bn in incremental new business opportunities for UK sports marketing and consultancy services sector across 55 one-off single global sports and entertainment events over the next decade.

These findings are being used by the British Government to inform its strategy for the future development of the UK’s professional and business services sector, published Thursday 11 July 2013.

The UK’s professional and business services (PBS) sector is a global success story and the growing UK sports marketing and consultancy services segment is set to be worth of GBP 1bn over the next deca...

July 10, 2013,  Guru in a Bottle  No comments

Did you know that women and economic growth is a reality that has played out quietly for centuries to the point now that women globally are a market segment bigger than Facebook?

Yes, really. And large enough to rival China or India. A real, not virtual, economic superpower in their own right, dubbed the ‘Third Billion’ by analysts at Booz & Co.

Whether this reality has taken place in the world’s most advanced economies or those that are beginning to emerge on the world stage, one constant remains – the participation of women in economic activity keeps the world spinning on its axis.

As a result, the influence of women as the world’s most valuable customer segment is ...