Marketing tagged posts

January 29, 2014,  High Impact Marketing that Gets Results, News  No comments

Earlier this week I attended a fascinating insight given by the Accenture analytics team and former England rugby player and now BT Sports Rugby Expert Ben Kay on how the individual performance of a player is capable of being improved through the use of cutting-edge technology and sophisticated algorithms that give ‘real-time’ feedback whilst the game is in progress.

Accenture is the ‘Official Technology Partner’ for the RBS 6 Nations Rugby Championships (2014-17) and the sports sponsorship is something of a shop window for the world’s largest management and technology consultancy...

November 29, 2013,  Guru in a Bottle  No comments

There’s a universal truth that most business people know: companies and enterprises succeed by getting, stealing, keeping and growing customers and clients.

Customers and clients are the only reason we build railroads, manufacture convenience foods, send satellites into space and manufacture fire retardant furniture.

But there’s a marketing trap.

Most managers are seduced into thinking that what worked yesterday will continue to satisfy customers and clients tomorrow. The trouble is, it probably won’t and it takes courage to lift the scales from our eyes to see how we should change the way we market to them.

Where trouble tends to emerge in carefully crafted brand and m...

August 8, 2013,  Guru in a Bottle, News  No comments

AK: What marketing trends have you seen on both sides of the Atlantic?

JB: If you’d asked me this question 25 years ago when I was working in the UK in the pharmaceutical industry, I would’ve said there was a distinct cultural approach to how we marketed products in the US versus the UK.

Fast forward 25 years and it’s amazing to see the cultural divide has basically evaporated which I would attribute to globalisation of the economy and I don’t think you can avoid the impact of the internet has had on markets and competition.

I think it’s interesting to note that the changes in marketing we’ve witnessed over the last five years have trumped the changes that have taken...

June 29, 2013,  Guru in a Bottle  No comments

This year has seen the blurring of the traditional line between marketing, PR and communications.

In the past, they were once stuck in their own silos.

But 2013 is changing all that.

Research for High Impact Marketing That Gets Results shows that the industry is in the throes of reinventing itself.

Making the customer, client, prospect or supporter the centre of the communication process is still some way off for many organisations but the signs are that marketing and communications are moving in this direction at a much faster rate in 2013.

The reality is that the customer doesn’t care where the info is coming from, just that they can get that info easily...