August 29, 2014,
Consumer behaviour, Guru in a Bottle, Thought Leadership 
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At its peak in 2007, the virtual world known as Second Life had in excess of 5m members.
Everything about this world could be customised – latest cat walk fashions, drinks in a bar or a luxury mansion could be bought for real money. IBM bought real estate, American Apparel opened a virtual shop and Reuters paid for journalist Adam Pasick to be an avatar who reported on virtual happenings. Countries even opened virtual embassies. Yes, really!
The news media thought this parallel universe would become the way in which millions around the world would find ‘self-actualisation’ to borrow the term from US psychologist Abraham Maslow.
In 2014, the number of members in Second Lif...
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