McKinsey tagged posts

June 21, 2014,  Consumer behaviour, Guru in a Bottle, High Impact Marketing that Gets Results, Innovation  No comments

There can be few sectors that have been disrupted to the extent that marketing has been by digital.

The days when marketing directors splashed the cash on elaborate global TV campaigns with gigantic budgets and expenses to match harks back to a bygone era that’s much more Mad Men than the reality brand owners face today.

Most marketing is campaign driven. Brand owners are constantly under pressure to get product and service to market in the shortest time possible. This then takes on a life of its own, spinning activity on a monthly, quarterly and seasonal basis.

Just take a look at the adverts on TV if you don’t believe me...

February 15, 2014,  Consumer behaviour, Guru in a Bottle, High Impact Marketing that Gets Results, The Art of Influencing and Selling  No comments

Amazon built a gigantic global business on the back of choice and delivering products when the customer wants it.

As I mention in my previous blog, Amazon has taken this a step further and is planning to box and deliver products that it expects customers in a specific area will want based on previous orders, product searches, wish lists, shopping cart contents, returns and other online shopping practices it gleans from its customers’ shopping patterns, even before they’ve clicked ‘buy.’

However, some researchers are predicting a backlash to these and other strategies that are all designed to get us to spend more.

The main contentious point of consumer-ology, a term coin...