Mondelez tagged posts

September 12, 2014,  Brand marketing, News  No comments

Unilever is the smartest advertiser on the planet according to research carried out by global marketing intelligence agency WARC.

The top five global advertisers on the WARC advertiser rankings:

The advertiser scores are derived from the brand owners’ performance in effectiveness and strategy in the previous 12 months.

However, the world’s leading individual brand is Coca-Cola, according to the rankings for individual brands:

In compiling the individual brand league table, WARC tracked more than 1700 winners in 75 different competitions...

September 10, 2014,  Brand marketing, Guru in a Bottle, Legal update, Marketing practice, News  No comments

In a spectacular volte-face, Coca-Cola has embraced the voluntary front of pack ‘traffic light’ system that alerts British consumers to the calorific value of the product in order for them to make informed choices about what they are ingesting and help move them towards having a more balanced diet and healthier lifestyle.

What’s disappointing is that the beverage giant didn’t have the foresight to embrace this opportunity last year when the voluntary labelling scheme was first introduced by the Government.

By missing this opportunity, Coca-Cola made it look like it had something to hide and this also reflected negatively on its reputation.

The result of this stance wa...