Muslims tagged posts

July 29, 2014,  Consumer behaviour, Guru in a Bottle, Thought Leadership  No comments

With British Muslims celebrating the festival of Eid al-Fitr over the coming days, new research suggests brand owners may be missing out on the sales opportunities presented by this and other cultural events. According to an online poll of 1,000 UK adults by creative agency Haygarth, nearly 30% of Asian or British Asian respondents intend to go shopping for Eid and Ramadan, the month of fasting that precedes it.This amounts to 3% of all UK consumers, leading Haygarth to warn that the retail calendar is becoming increasingly complex because of changing demographics, cultural trends and marketing techniques. It found another 3% of UK respondents intend to shop for the Jew...

July 17, 2014,  Consumer behaviour, Guru in a Bottle, High Impact Marketing that Gets Results  No comments

The recent food labeling controversy where supermarket meat products were halal but not labelled as such threw a spotlight on the choices as consumers we want to make not just about the quality of our food but also the method of its production and manufacture.

We live in a world of infinite choice and it’s absolutely right that as consumers we are given the choice of eating halal or non-halal food which is why labeling is so important.

Taking that one step further, when flying long-haul, many airline passengers will be asked for their food preferences ahead of such a journey and of course many Muslim travelers will choose halal food to be served to them on the flight.

But M...