January 7, 2014,
Consumer behaviour, High Impact Marketing that Gets Results, Marketing practice, Social marketing practice 
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As more consumers are engaging with brands on social platforms, it’s essential that brands start to develop their own online personalities depending on the digital platform in order to help build lasting relationships with their desired customer, client and supporter segments.
This ‘personality transplant’ that brands undertake often involves using brief snippets of conversation and humor to engage with their desired audiences in much the same way as Guru in a Bottle does!
And this isn’t as silly as it sounds.
According to a report from strategy consultants Bain & Company, consumers who engage with businesses through social media channels are likely to spend 20-40% more mo...
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