Pepsi tagged posts

November 17, 2014,  Brand marketing, Consumer behaviour, Social marketing practice  No comments

My guess is you’ve never heard of PewDiePie, have you?

But what if I told you this Swedish vlogger who loves sharing the latest video games and slightly bonkers videos on YouTube is also the biggest star on YouTube himself with 32,222,075 subscribers and a whopping 6,753,075,673 views.

And he launched his channel in April 2010.

Closer to home, my daughter Zara loves this YouTube vlogger.

And by all accounts so do very many other teenager girls who follow her latest musings – if fact over 6.5m subscribers do.

The elf-like and sublimely charming 24 year-old fashion and beauty vlogger Zoella (real name Zoe Elizabeth Sugg) speaks for a new generation of TV viewers...

September 12, 2014,  Brand marketing, News  No comments

Unilever is the smartest advertiser on the planet according to research carried out by global marketing intelligence agency WARC.

The top five global advertisers on the WARC advertiser rankings:

The advertiser scores are derived from the brand owners’ performance in effectiveness and strategy in the previous 12 months.

However, the world’s leading individual brand is Coca-Cola, according to the rankings for individual brands:

In compiling the individual brand league table, WARC tracked more than 1700 winners in 75 different competitions...

May 20, 2014,  Essential Law for Marketers, Guru in a Bottle, Legal update, News, Sponsorship News  No comments

February 21, 2014,  Essential Law for Marketers, Events, Guru in a Bottle, Legal update, Marketing practice, News, Sponsorship News  No comments

So the question on most marketers’ lips at the half-way stage of the Sochi Winter Olympic Games 2014 is who’s winning brand gold and who’s coming last in the multi-million dollar sponsorship stakes?

Well, this picture sums up the problem, doesn’t it?

An Olympic Official at Sochi with duct tape sticking it over the Apple logo of the laptop belonging to Associated Press director of international video Mark Davies. As if this pretty innocuous indirect view of an Apple logo on this laptop justifies this type of treatment?

Well, it’s bonkers really but then you need to understand the reasoning behind this extreme form Olympic brand protection.

Non-Olympic partners such as ...

February 15, 2014,  Consumer behaviour, Guru in a Bottle, High Impact Marketing that Gets Results, The Art of Influencing and Selling  No comments

Amazon built a gigantic global business on the back of choice and delivering products when the customer wants it.

As I mention in my previous blog, Amazon has taken this a step further and is planning to box and deliver products that it expects customers in a specific area will want based on previous orders, product searches, wish lists, shopping cart contents, returns and other online shopping practices it gleans from its customers’ shopping patterns, even before they’ve clicked ‘buy.’

However, some researchers are predicting a backlash to these and other strategies that are all designed to get us to spend more.

The main contentious point of consumer-ology, a term coin...

August 31, 2013,  News  No comments

This article by marketing journalist Maeve Hosea first appeared in Marketing Week on 22 August 2013

Fancy a free electric toothbrush? If it sounds too good to be true, it probably is. Colgate’s giveaway promotion at London’s Waterloo station last month, where people could swap their old electric toothbrush for a free ProClinical model worth £169.99, ended in chaos. Hundreds of people swamped the stand, which lead to Network Rail forcing the company to shut down the promotion.