July 26, 2013,
Guru in a Bottle 
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Few would argue that the nature of social media, communication, information and the global economy have merged to transform the way we must now communicate and prospect for customers and clients.
In many respects, the strategies that are often employed to predict and manage customers’ or clients’ purchasing behaviour have been spurred on by the growth of online data, which in itself has its own challenges for the sales and marketing professional.
As I discuss in my new book, High Impact Marketing That Gets Results, what started life within the airline and hotel market segments has rapidly been adopted across other market segments that now database and online strategies pr...
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