November 29, 2013,
Guru in a Bottle 
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There’s a universal truth that most business people know: companies and enterprises succeed by getting, stealing, keeping and growing customers and clients.
Customers and clients are the only reason we build railroads, manufacture convenience foods, send satellites into space and manufacture fire retardant furniture.
But there’s a marketing trap.
Most managers are seduced into thinking that what worked yesterday will continue to satisfy customers and clients tomorrow. The trouble is, it probably won’t and it takes courage to lift the scales from our eyes to see how we should change the way we market to them.
Where trouble tends to emerge in carefully crafted brand and m...
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