July 4, 2013,
Guru in a Bottle 
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In my 20-year plus career within journalism, public relations, marketing and social media I’ve been very fortunate to have worked with some of the most successful global organisations in the world including Andersen Consulting (Accenture), Disney, BBC, The Scout Association, Shell, Ferrari, the International Cricket Council and the Defence Academy of the United Kingdom.
Very often it’s been my job to train chief executives on how best to put across their messages to audiences ranging from several hundred employees and millions of TV viewers.
Whilst all of these communication skills are very important – what we aren’t taught either at school or indeed when we work wit...
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