June 7, 2014,
Brand marketing, Guru in a Bottle, Sales practice 
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Cobra Beer is one of the fastest selling beverages in its category and is to be found in over 98% of all Indian restaurants in the UK.
But without the tenacity of its founder Karan Bilimoria, it could so easily have been a very different story.
Prime Minister David Cameron recently paid a visit to to the brewery in Burton-on-Trent in the West Midlands and Lord Bilimoria advises the PM on Anglo-India relationships.
As a small businessman, Lord Bilimoria understands first-hand what it feels like to take risks as well as borrow money to finance a venture that requires substantial capital but that has phenomenal prospects of being hugely successful.
Lord Bilimoria survived a “pre...
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