Starbucks tagged posts

May 1, 2014,  Consumer behaviour, Guru in a Bottle, Social marketing practice  No comments

Seven days a week, 24 hours a day, hundreds of millions of consumers around the world cross national borders without a second thought – and often without realising that they’ve done anything unusual. This community scours the web for the ideas, products and relationships that they might not be able to find easily – if at all – where they live.

This borderless community makes up a virtual “Eighth Continent” that’s rapidly accelerating beyond 1bn inhabitants. And it exists wherever a PC/tablet, desktop, mobile phone or TV set top box hooks to the web...

January 23, 2014,  Consumer behaviour, Guru in a Bottle, High Impact Marketing that Gets Results, Sales practice, The Art of Influencing and Selling  No comments

There was a time when global brand owners thought all that mattered was their own brand. Coca-Cola led the way in showing how powerful the monolithic brand of its eponymous carbonated drink can be around the world. And of course the same could also be said of other great global brands like McDonalds, KFC, Levis and Microsoft.

However, the assumptions about power of brands and the way they need to be built in emerging markets are being turned on their head.

Let’s take the humble cup of coffee and what US-giant Starbucks is doing in India right now to get Indian consumers to drink more coffee rather than just tea...

August 8, 2013,  Guru in a Bottle, News  No comments

AK: What marketing trends have you seen on both sides of the Atlantic?

JB: If you’d asked me this question 25 years ago when I was working in the UK in the pharmaceutical industry, I would’ve said there was a distinct cultural approach to how we marketed products in the US versus the UK.

Fast forward 25 years and it’s amazing to see the cultural divide has basically evaporated which I would attribute to globalisation of the economy and I don’t think you can avoid the impact of the internet has had on markets and competition.

I think it’s interesting to note that the changes in marketing we’ve witnessed over the last five years have trumped the changes that have taken...