Technology tagged posts

August 29, 2014,  Consumer behaviour, Guru in a Bottle, Thought Leadership  No comments

At its peak in 2007, the virtual world known as Second Life had in excess of 5m members.

Everything about this world could be customised – latest cat walk fashions, drinks in a bar or a luxury mansion could be bought for real money. IBM bought real estate, American Apparel opened a virtual shop and Reuters paid for journalist Adam Pasick to be an avatar who reported on virtual happenings. Countries even opened virtual embassies. Yes, really!

The news media thought this parallel universe would become the way in which millions around the world would find ‘self-actualisation’ to borrow the term from US psychologist Abraham Maslow.

In 2014, the number of members in Second Lif...

June 6, 2014,  Guru in a Bottle, Innovation, News  No comments

As a result of being part of the Accenture Alumni network, I was invited to a fascinating event this week at the firm’s swanky city offices in London.

The agenda for the Breakfast Briefing was ‘Sustainability24’ and this turned out to be a 24 hour global event over 10 countries across six continents simultaneously broadcast over the internet.

Accenture had set out to explore every facet of the sustainability agenda by engaging in debate with its brightest brains alongside clients, journalists, social commentators, academics and of course invited guests and Alumni like myself.

As an example of ‘thought leadership in action’ it was an extremely impressive effort...

January 29, 2014,  High Impact Marketing that Gets Results, News  No comments

Earlier this week I attended a fascinating insight given by the Accenture analytics team and former England rugby player and now BT Sports Rugby Expert Ben Kay on how the individual performance of a player is capable of being improved through the use of cutting-edge technology and sophisticated algorithms that give ‘real-time’ feedback whilst the game is in progress.

Accenture is the ‘Official Technology Partner’ for the RBS 6 Nations Rugby Championships (2014-17) and the sports sponsorship is something of a shop window for the world’s largest management and technology consultancy...

January 17, 2014,  Guru in a Bottle, Marketing practice, News, Sales practice  No comments

This year will mark a watershed in the way in which sales and marketing knowledge is shared across the world as technology continues to shape the way we work, play and learn.

The following predictions on how e-learning might trend over the next five years (2014-19) is based analysis of key business drivers across different territories; learning and development (L&D) challenges facing many sales and marketing professionals and the interest in new methods of learning such as ‘gamification’ as well as ‘byte-size’ learning.

Open access for workers who want to improve their sales and marketing expertise

Europe and USA

In mature markets such as Europe and US, e-learning an...

December 19, 2013,  Events, Guru in a Bottle, High Impact Marketing that Gets Results, Marketing practice, News, Social marketing practice  2 comments

Wherever you happen to live and work in the world, one thing is clear.

The outlook for 2014 is uncertain. But that shouldn’t dampen any attempt to see what the future holds for most of us next year, which is now only a few weeks’ away.

It’s easy to spot the negatives for our working future: technology has led to a world of ever-growing fragmentation where billions of people connected across the world are continuously bombarded with requests; a future where the virtual nature of nascent technology will leave many deeply isolated and craving physical relationships; a future where globalisation has created a dividing line between winners and losers; a world where the undercl...